With a base of loyal clients throughout the four Atlantic Provinces, Hebert's company recorded the highest volume of sales of all Volkswagen dealers in Eastern Canada - an award Volkswagen Canada has bestowed on Dieppe Auto for the past three years.

Hebert is quick to point out that his successful dealership has established such tremendous loyalty because things have been done right - his team is service-oriented and highly motivated. In addition, honesty, empathy, and understanding are a critical part of Dieppe Auto's approach to business.

"We believe that all customers are equal," he explains. "Whether they are shopping for a basic economy car or a top-of-the-line model, their purchase is a major investment and they deserve the best we can give them." This approach has worked well for Dieppe Auto over the years.

"People who drive our products will tell you we go that extra mile. I can't take all the credit for that because it's really a team effort. We all want the customer to feel important, appreciated, and content, and we've been committed to this since the company began back in 1982," recalls Hebert, "so it's nothing new to us...it's just the way we do business.

"Our first responsibility is to satisfy our customers - without them, we can't earn a living," he continues. "We believe that business comes when it is invited and stays where it is well treated. A successful business has to offer superior products, friendly people and superior service. We've got it all."